Make your hiring system SEXY

Everyone loves a ‘sexy system’ - those dazzling marketing campaigns, brilliant branding ideas, and wow-worthy moments that keep customers coming back for more. But here’s a thought: what if hiring got the same high energy treatment?

Let’s be honest—hiring can feel like a long hard slog. Bureaucratic forms, boring, generic ads, bland, awkward interviews.

But what if it didn’t? What if your hiring system was ‘sexy’ ? What if it was as exciting and creative as your best customer-attraction system?

The Four Business Systems

Every business relies on four key systems:

Sexy Systems:

Attract attention – they’re your ‘look at me’ systems (like marketing and branding

Security Systems:

Keep everything safe and stable (finance, cashflow, legal etc.)

Service Systems:

The nuts and bolts of your operation delivering what you promise

Sticky Systems:

Make all of the other systems stick and deliver consistency (your hiring,training and feedback systems)

Sexy Systems get all the love because they draw new customers in. But what’s the point of dazzling marketing campaigns and brilliant branding if you don’t have the right team to bring them to life?

A great team is the key to making all your systems work seamlessly. So, why not infuse your hiring system with the same excitement and creativity as your best customer-attraction systems and make hiring a ‘Sexy System’ too?

Here’s how…

  • Create a buzz – Use social media and storytelling to highlight what makes your business and your team special.
  • Think of candidates like customers – What would grab their attention? What would make applying to your company feel exciting and memorable?
  • Re-think your job ads –What would inspire the person you’re looking for to want to join your team. Add personality and humour – show them who you really are.
  • Improve their experience –
    Treat applicants like VIPs. Personalise responses and make the whole process smooth and simple.
  • Do something a bit different – Try gamified challenges, quirky application tasks, or maybe a group interview.
  • Let your star shine – Give them an opportunity to showcase their talent eg hiring a graphic designer by asking them to redesign your logo.

Why it's worth it...

A ‘sexy’ hiring system isn’t just exciting—it’s a game-changer:

  • It attracts top talent: Standout hiring gets noticed by the best candidates.
  • It boosts your brand: A creative approach creates buzz and showcases you as an employer of choice.
  • It energises your team: Your existing team will feel proud to talk about the business they work in, and spread the word about what a great place it is to work.

Ask yourself – does your hiring process reflect the brilliance of your business, or are you quietly fading into the background?

Time to shake things up...

Sexy Systems aren’t just for wowing your customers – they can transform your hiring too. When you approach hiring with creativity and excitement, you’ll not only attract the right people but also energise your team and make your business stand out from the crowd.

So, what’s stopping you?

Treat your hiring system like your next show-stopping marketing campaign—and you’ll have a queue of the ‘right’ people lining up to join your team!

30% OFF your Attract Masterclass – 6 steps, on-demand-videos and downloadable frameworks

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Author

Marianne Page

Marianne is the author of three books, and is currently working on her fourth, whilst regularly writing her blog, we hope you enjoy it :-)

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