Daily Archives: February 21, 2019

Consistency – the Key Ingredient for Customer Delight

‘The one right way gives your customers the consistency they love and increases profit, which you’ll love.’ For years, I labelled myself as a ‘process’ person when really I’m a ‘making life easier’ person. I’ve lost count of the number of times I’d use the word ‘process’ at network meetings, and see the shutters go […]

The road to Customer Heaven

Like many business owners, I used to make the mistake of thinking that what was crystal clear and obvious to me would be crystal clear to my ideal client. That they would take the time to jump through my hoops, understand my jargon or click more than once, to find out more about me and […]